MTN PRoduct Studio

Product-Market Fit Accelerated

Moves the Needle transforms your vision into innovative, market-ready products with speed and precision. Our proven, repeatable, customer-driven approach to opportunity discovery, continuous market validation, and iterative development creates lasting impact.

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Nike

“Moves The Needle runs an intense, 10% theory and 90% learn-through-doing program.

I highly recommend them to any enterprise that feels projects get stuck, burn cash, and don’t deliver results
(i.e., every enterprise).” - Brian Daly

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Roche

Roche brought on Moves The Needle to to dramatically reduce the normal development time for large-scale tech solutions. We organized a network of small, cross-functional teams that adopted customer-driven innovation to learn, validate, and invalidate core assumptions.

They developed a detailed blueprint for their complex platform MVP, based on what would add near term value and lead to significant revenue growth in 90 days.

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Thomson Reuters

Moves The Needle helped increase sales in one of Thomson Reuters enterprise software products by identifying growth opportunities. We provided customer insights into why purchases and renewals were not made.

One assumption was that a no-cost trial and tailored shopping experience would lead to higher purchase rates. Quick iterations in-market validated this, resulting in increased customer purchases.

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We partner with you to go bold and spark growth

At Moves The Needle we accelerate growth by adopting an entrepreneurial mindset. Our proven, approach to customer-driven innovation reduces risk and rapidly validates ideas with market evidence. We streamline the journey from concept to product-market fit and scale, ensuring your product exceeds customer expectations while minimizing the risk of costly pivots.
Here’s how we make it happen:

Assumption Busting

We prioritize and de-risk market and technical assumptions to inform every stage of the product life cycle, from discovery to go-to-market, ensuring that your product meets genuine customer needs and drives business impact in a competitive marketplace.

Continuous Validation

Our customer-driven approach creates positive ROI with early and ongoing customer feedback to confirm that your product resonates with the target market from the outset. We help you achieve product-market fit faster, mitigating the need for costly changes.

Human-led Tech

We combine our expertise and behavioral approach with cutting edge technologies such as AI, focusing on both methods and mindsets to enable fast, agile execution to achieve outcomes efficiently and cost effectively.

Our Services

St

Strategy

Craft and execute comprehensive strategies to develop capabilities and products to drive new growth and balance exploration and execution in the core business to create customer value at speed.

Pr

Product

Deliver market-validated, customer-centric products by leveraging emerging technologies to capitalize on opportunities for durable competitive advantage. We discover, design, develop, and deliver products with validated business models.

AI

AI Services

Transform your business for the future to stay ahead of your competitors by navigating the AI landscape with a disciplined process that maximizes product and operational outcomes while minimizing risk.

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“We used Moves The Needle to shift away from large interventions, and toward faster ways to change the customer experience. Now we have a framework for building discipline into the way we experiment.”

Geeta Wilson

"Working with Moves The Needle will innovate your mindset.”

Gerrit Stoelinga

"Really astonished and impressed that we are already looking at technical details as well as the big picture in just 90 days. This goes hand in hand with our strategy and will help us overcome cultural hurdles."

Christoph Landowski

"MTN team was incredible and broke down what initially were very foreign (and scary) concepts for me. This has opened my eyes to new ways of solving problems and providing value to my customers. I look forward to helping lead change."

Aaron Yount

We work with some of the world’s most impactful companies

Explore our client stories and insights

Rapid Experimentation: The Fast Track to Overcoming Uncertainty

In the complex, globally-connected digital world, uncertainties and the assumptions on how to overcome them, hinder organizations from achieving their goals. Enter rapid experimentation – a dynamic process that allows businesses to test ideas, fast.

Painting the Art of the Possible, with Brad D. Smith

Brad D. Smith, President of Marshall University and former executive chairman of the Board at Intuit, shares his lessons on the role of a leader in nurturing innovation and developing a Founder’s mindset to reimagine the company for the future.

Listen

Leading Transformation in Healthcare – An Interview with Moritz Hartmann

Moritz Hartmann, Global Head of Roche Information Solutions, shares his leadership journey of driving transformation and reinvention to better address disruptive forces in the highly regulated healthcare industry.

ING's Transformation through Organizational Innovation

Moves The Needle helped transform a 300 year old, €17.5 billion bank into an innovation engine. We taught, coached and inspired 50K people in 12 countries to become truly customer-driven, fast moving, and agile, leading to 68% of ideas launched in-market.

The 3 User Research Myths Sabotaging Product Leaders

Product leaders often forget that no matter how much they know about a space, they are still a sample size of one. Let’s discuss the 3 common myths and misconceptions surrounding user research that might be slowing down progress towards business impact.

Unlock the Human Side of AI & Digital Transformation

AI is creating a seismic shift that has reshaped industries, disrupted traditional business models, and left no corner of the world untouched. But, as with any wave, the real power and challenge lies in bridging the gap between three critical dimensions.

Get started with Moves the Needle

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